Boiga London | “Life’s Too Short To Wear Boring Clothes”



East London entrepreneur Juliana French created Boiga London in 2016 which is a Menswear label committed to colour!

I’m a very Black and Grey man when it comes to clothing so when Boiga London asked me to pick an item from their collection I thought this is my chance to step out of my comfort zone and try something new!

Renowned for their bold designs and eclectic prints, Boiga London really do stand out as a Menswear label, and  all of their products are Fair Trade, sustainably made and 100% ethically sourced which you can really tell in the quality of fabrics and the finish of the products.

Every 6 months a portion of Boiga London’s profits go to different charities, it’s their way of “paying it forward” and spreading the BOIGA love, which I think is absolutely great, any brand who have time for charity work is a friend of mine!

I chose the “Grub Club” top as I really liked its garish print and I LOVE food so I thought it was the perfect choice! The sizes are very true to life, I got a Large which Is my usual size in most High Street stores and it fits perfectly.

Boiga London currently sell t-shirts, shirts, trousers and bow ties! All of which are as colourful and bold as each other! Take a look at the Boiga London website and remember

“Life’s Too Short To Wear Boring Clothes”


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